Case Studies
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193 High-Quality Leads and a 37% Conversion Rate in Just One Month
The Challenge
Our dentist client faced a high-competition environment and needed immediate help with improving his online visibility. Unfortunately, his busy schedule left little time to focus on Google ranking and SEO. To make matters worse, he was on the verge of losing clients to competitors. The client was looking for a quick solution but had concerns about budget and past negative experiences with another agency.
High competition in the client's area.
Limited time for SEO and Google ranking efforts.
Past negative experiences with previous agencies left the client wary of budget allocation.
Need for a quick solution to avoid losing business to competitors.
The Process
We proposed a Facebook ad campaign focused on immediate lead generation while working within the client's tight budget. Our approach consisted of creating new audiences through audience persona development and rigorous testing. We also created a compelling lead magnet—a Limited time FREE CHECKUP offer—to attract and convert website visitors and potential leads. To complement the ad campaign, we used email retargeting with a 7-day value-based lead nurturing sequence to push conversions even further.
Developed audience personas for targeted audience creation.
Tested new audiences against website visitors to refine targeting.
Created a lead magnet offering a Limited time FREE CHECKUP.
Launched email retargeting campaigns to re-engage leads.
Implemented a 7-day value-based lead nurturing sequence before showing the offer ad.
The Results
The campaign's success was undeniable, with 193 leads generated in the first month alone, a 37% conversion rate, and a low CPL of $17. The client was so impressed by the results that they extended the contract and added more services, signaling a strong return on their investment.
193 leads generated in the first month.
37% conversion rate, surpassing client expectations.
Click-through rate (CTR) and cost per click (CPC) well above average.
Cost per lead (CPL) of $17.
Client extended the contract and added additional services due to outstanding results.
How We Delivered 25 High-Quality Leads for a Practice in Just Two Weeks, Generating Long-Term Patients
The Challenge
The practice was facing a challenge in attracting new patients despite offering unique services. Previous marketing campaigns had failed to produce the desired results, and the practice’s online presence was limited. With a tight timeline and a need for cost-effective solutions, the practice was searching for a strategy to generate leads for their targeted program aimed at patients with autoimmune disorders.
The Process
We launched a targeted Facebook ad campaign designed to attract individuals interested in services they offered The campaign ran for two weeks, with a single ad set that highlighted the practice's unique approach to healing. To increase conversions, we used lead forms to make it easy for potential patients to schedule consultations. We closely monitored the campaign's performance and made adjustments to optimize ad delivery and maximize lead generation.
Focused Facebook ad campaign targeting autoimmune disorder treatments.
Crafted a compelling message with engaging visuals and clear call-to-action.
Used lead forms for easy consultation scheduling.
Closely monitored and optimized campaign for maximum lead generation.
The Results
Within just two weeks, the campaign generated 25 highly qualified leads, with a total ad spend of $1,506.85. This resulted in a cost per lead (CPL) of $60.27. Although the CPL was slightly higher than average, the practice was impressed with the quality of leads, with several of them converting into long-term patients.
Total ad spend of $1,506.85
Cost per lead (CPL) of $60.27
Generated 25 highly qualified leads
Accelerating Lead Generation in Just 6 Days
The Challenge
This practice was faced with a critical challenge: elevate lead generation efforts within a tight 6-day window. In the competitive industry, they needed a quick and effective strategy to attract potential clients and convert them into valuable leads.
The Process
Our team quickly developed a customized Facebook Ads campaign specifically tailored to the practice’s unique needs. Our approach included:
- Meticulous Audience Research: Identified the most responsive segments to maximize impact.
- Engaging Ad Creatives: Crafted compelling copy and visually captivating designs to draw attention.
- Optimized Funnel Strategy: Ensured seamless ad delivery at various stages to enhance engagement.
- Focused Lead Acquisition: Targeted efforts to streamline the path from impression to conversion.
The Results
The results from the 6-day Facebook Ads campaign exceeded expectations, showcasing the power of our targeted strategy:
- 12 High-Quality Leads: Generated in just 6 days..
- Impressive 33% Conversion Rate: Demonstrated the campaign’s efficiency in converting ad impressions into leads.
- Cost-Effective Approach: Total ad spend of only $361.65.
Igniting Lead Generation for a Competitive Practice
The Problem
Our partner faced a pressing need to enhance its lead generation within a strict 30-day timeframe. With a competitive landscape in the industry, they sought a powerful digital strategy to attract and convert potential clients. The primary obstacle was crafting a targeted and compelling Facebook Ads campaign that could efficiently drive leads while meeting the tight deadline.
Our Solution
Our team launched a strategic Facebook Ads campaign specifically designed to maximize lead generation for them. Key elements of our approach included:
- In-Depth Audience Research: Identified high-potential segments for optimal targeting.
- Structured Campaign Design: Developed tailored ad sets for various stages of the customer journey, ensuring a cohesive experience.
- Engaging Ad Creatives: Crafted compelling copy and visually appealing designs that resonated with the target audience.
- Budget Optimization: Focused on efficient allocation and continuous refinement to maximize results within the 30-day window.
The Results
The 30-day Facebook Ads campaign delivered impressive outcomes, validating the effectiveness of our strategic approach:
- 62 Quality Leads: Successfully generated within the timeframe.
- Outstanding 34% Conversion Rate: Demonstrated the campaign’s efficiency in converting ad spend into valuable leads.
- Cost-Effective Performance: Total ad spend of $1572.16 highlighted the campaign’s financial efficiency.
Ready to Write Your Own Success Story?
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Helping dentists build thriving, predictable practices with a steady flow of high-quality patients, allowing them to enjoy financial stability and a full schedule—without the stress of marketing or trial-and-error strategies—using the Dental Growth Framework.
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